LESLIE'S WEEK PRESENTS
A DAY OF BEAUTY
Everything that defines a woman is taken from Stage 4 Breast Cancer women. They lose their breasts to mastectomies; they lose their hair with Chemotherapy treatments; Radiation peels and burns their skin. When they look into the mirror they no longer recognize themselves. Many cease taking the time to do what they consider "frivolous or unnecessary". They become consumed with the Stage 4 Breast Cancer fight. The last thing on their list is a salon or spa visit and their Day of Beauty becomes an afterthought. Our Program Director for GLAM 4STAGE4, Jill Murray, said, "I had many cancer patients during my 20 year salon career. Each of them discontinued their beauty treatments at some point in time and stopped coming to the salon".
LESLIE'S WEEK GLAM 4STAGE4 is designed to restore a sense of beauty to each Stage 4 Breast Cancer woman whose life we touch. To begin this important project, we have breast cancer centers identify Stage 4 BC women for our GLAM 4STAGE4 Day of Beauty and L'Oreal Paris USA donates beauty surprises for our gift bags. The entire experience is designed for their comfort and sensitivities. This is THEIR day to be pampered and to escape from the daily realities of breast cancer where "Normalcy" is no longer recognizable in their lives.
Our medium goals are to develop the GLAM 4STAGE4 Day of Beauty into a Regional concept. Our prototype, developed last June, is a functioning concept that will be refined and expanded on May 20, 2018. We have attracted the interest of beauty salons in a 5-state area; Washington, DC, Maryland, Virginia, Delaware, and Pennsylvania. Our long-term objective is to expand GLAM 4STAGE4 into a National Day of Beauty and then an International Day of Beauty for Stage 4 BC women. GLAM wants to restore their self esteem.